Here are 5 top tips for writing a press release for distribution:

1. Gather as much information as you can on the subject matter
2. Sift through the information for the most relevant stuff for your article
3. Start piecing your article together – remember you can chop and change your paragraphs around to get the right sound, don’t over promote yourself and sound to sales like, as this puts publishera as well as readers off
4. Ensure you do not plagiarise – quote where needed, remembering to add the authors name and link to the original article if and where possible
5. Optimise your PR using good keywords and link to your site where possible (use a maximum of 5 links to your site ensuring that they link to relevant pages).

See SEO-PR-TIPS for a more indepth insight.